Increased sales growth through creative marketing strategies

A hotel experienced stagnant revenue growth and declining occupancy rates due to increased competition and changing consumer preferences. Implemented new sales and marketing strategies to increase growth and attract more guests. Conducted market research to identify new target audiences and develop tailored marketing campaigns to reach them. Also, utilized social media platforms to engage with potential guests and promote the hotel's unique amenities and services. Built partnerships with brands in the fashion industry and the entertainment business as well as the tech and automobile industry to create attractive packages for stays and events. Implemented a guests loyalty program to encourage repeat business and reward loyal guests. The new sales and marketing strategies resulted in significant growth for the hotel. The yearly growth rate increased by 8.5%, averaged a 4.2% increase of B2B growth rate per month and increased 40K followers on social media in 3 months. The tailored marketing campaigns helped the hotel attract a new demographic of guests, resulting in increased brand awareness and guests satisfaction. Overall, the successful implementation of new sales and marketing strategies was due to comprehensive market research, tailored campaigns and focus on guest satisfaction and loyalty.